| Bucher-Edwards, E and Grimmer, L and Grimmer, M, “Using place-of-origin branding strategies to market Australian premium-niche whisky and gin products”, Journal of International Food and Agribusiness Marketing pp. 1-19. ISSN 0897-4438 (2021) [Refereed Article] |
| Data Type | Value |
|---|
| Type of Research | Applied Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing communications |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/146300 |
| Digital Object Identifier | doi:10.1080/08974438.2021.1975008 |
| Scopus Source URL | View the full record on Scopus |
| Scopus Citing URL | View the list of citing articles on Scopus |
