| Grimmer, L, “April Fools’ Day: worth the effort, or a waste of time?: Interview with Heather McIlvaine”, Inside Retail, Australia, 4 April 2022 (2022) [Media Interview] |
| Data Type | Value |
|---|
| Type of Research | Applied Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing communications |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/149524 |
