Gonzalez, LR and Gale, F, “Theorizing 'Value' in Sustainable Urban Branding Strategies”, Public Branding and Marketing: a Global Viewpoint, Springer Nature, SM Zavattaro (ed), Switzerland, pp. 25-41. ISBN 9783030705046 (2021) [Research Book Chapter] |
Data Type | Value |
Type of Research | Strategic Basic Research |
Research Division | Built Environment and Design |
Research Group | Urban and regional planning |
Research Field | Community planning |
Research Objective Division | Environmental Policy, Climate Change and Natural Hazards |
Research Objective Group | Environmental policy, legislation and standards |
Research Objective Field | Consumption patterns, population issues and the environment |
Visit Item on eCite | http://ecite.utas.edu.au/150400 |
Digital Object Identifier | doi:10.1007/978-3-030-70505-3_3 |