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Research Output Details
| Tan, SZ and Tjiptono, F and Yang, Lin and Watabe, M, “A balance theory perspective of brand familiarity effects”, Proceedings of the 2022 ANZMAC Reconnect & Reimagine Conference, 05-07 December 2022, Perth, pp. 1 piece- abstract. ISSN 1447-3275 (2022) [Conference Extract] | |
| Data Type | Value |
|---|---|
| Type of Research | Applied Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Consumer behaviour |
| Research Objective Division | Expanding Knowledge |
| Research Objective Group | Expanding knowledge |
| Research Objective Field | Expanding knowledge in commerce, management, tourism and services |
| Visit Item on eCite | http://ecite.utas.edu.au/154845 |