Woods, M, “Virtual enterprises and actual customers may not mix: the risk of using the virtual enterprise to outsource customer service”, Proceeding of the 17th ANZAM conference, 2nd - 5th December 2003, Fremantle, pp. 1. (2003) [Non Refereed Conference Paper] |
Data Type | Value |
Type of Research | Applied Research |
Research Division | Commerce, Management, Tourism and Services |
Research Group | Marketing |
Research Field | Marketing not elsewhere classified |
Research Objective Division | Economic Framework |
Research Objective Group | Management and productivity |
Research Objective Field | Marketing |
Visit Item on eCite | http://ecite.utas.edu.au/28668 |