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Stuart, H and Jones, C, “Corporate Branding in Marketspace”, Corporate Reputation Review: An International Journal, 7 (1) pp. 84-93. ISSN 1363-3589 (2004) [Refereed Article]
Data TypeValue
Type of ResearchApplied Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupStrategy, management and organisational behaviour
Research FieldSmall business organisation and management
Research Objective DivisionEconomic Framework
Research Objective GroupOther economic framework
Research Objective FieldOther economic framework not elsewhere classified
Visit Item on eCitehttp://ecite.utas.edu.au/30548
Digital Object Identifierdoi:10.1057/palgrave.crr.1540213
Scopus Source URLView the full record on Scopus
Scopus Citing URLView the list of citing articles on Scopus
Number of Times Cited47