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Hanson, DJ and Grimmer, MR, “The mix of qualitative and quantitative research in major marketing journals, 1993-2002”, European Journal of Marketing, 41 (1/2) pp. 58-70. ISSN 0309-0566 (2007) [Refereed Article]
Data TypeValue
Type of ResearchPure Basic Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing not elsewhere classified
Research Objective DivisionEconomic Framework
Research Objective GroupManagement and productivity
Research Objective FieldMarketing
Visit Item on eCitehttp://ecite.utas.edu.au/43596
Digital Object Identifierdoi:10.1108/03090560710718111
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Number of Times Cited103
Number of Downloads7