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Hanson, DJ and Grimmer, MR, “The mix of qualitative and quantitative research in major marketing journals, 1993-2002”, European Journal of Marketing, 41 (1/2) pp. 58-70. ISSN 0309-0566 (2007) [Refereed Article] | |
Data Type | Value |
---|---|
Type of Research | Pure Basic Research |
Research Division | Commerce, Management, Tourism and Services |
Research Group | Marketing |
Research Field | Marketing not elsewhere classified |
Research Objective Division | Economic Framework |
Research Objective Group | Management and productivity |
Research Objective Field | Marketing |
Visit Item on eCite | http://ecite.utas.edu.au/43596 |
Digital Object Identifier | doi:10.1108/03090560710718111 |
Scopus Source URL | View the full record on Scopus |
Scopus Citing URL | View the list of citing articles on Scopus |
Web of Science® Source URL | View the full record on Web of Science® |
Web of Science® Citing URL | View the list of citing articles on Web of Science® |
Web of Science® Related URL | View the list of related articles on Web of Science® |
Number of Times Cited | 103 |
Number of Downloads | 7 |