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Research Output Details

Lehman, KF, “Playing the Name Game”, Herald Sun, Herald Sun, Melbourne, 2 March 2007 (2007) [Media Interview]
Data TypeValue
Type of ResearchStrategic Basic Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing not elsewhere classified
Research Objective DivisionEconomic Framework
Research Objective GroupManagement and productivity
Research Objective FieldMarketing
Visit Item on eCitehttp://ecite.utas.edu.au/44158