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Research Output Details
| Lehman, KF, “Brand the Big Sell for Cars”, The Mercury, The Mercury, Hobart, 30 January 2007 (2007) [Media Interview] | |
| Data Type | Value |
|---|---|
| Type of Research | Strategic Basic Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing not elsewhere classified |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/44159 |