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Research Output Details
| Lehman, KF and Byrom, JW, “The corporate museum as branding tool”, Book of Abstracts from the 2nd International Colloquium on the Dynamics of Brand, Corporate Identity & Reputation in the Knowledge Economies, 7-8 September 2006, Manchester, pp. 1. ISBN 0-9549730-1-1 (2006) [Conference Extract] | |
| Data Type | Value |
|---|---|
| Type of Research | Pure Basic Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing not elsewhere classified |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/44190 |