Lehman, KF and Byrom, JW, “Regional brand identity: Using logos in the local government sector”, Regional Marketing Conference, Australian Marketing Institute, Launceston, 1, 1 (2007) [Report of Restricted Access] |
Data Type | Value |
Type of Research | Strategic Basic Research |
Research Division | Commerce, Management, Tourism and Services |
Research Group | Marketing |
Research Field | Marketing not elsewhere classified |
Research Objective Division | Economic Framework |
Research Objective Group | Management and productivity |
Research Objective Field | Marketing |
Visit Item on eCite | http://ecite.utas.edu.au/44465 |