| Lehman, KF, “The role of the public in the development of the museum concept: An Australian marketing perspective”, Proceedings of the 9th International Conference of Arts & Cultural Management, 8-11 July, 2007, Valencia, pp. 1-11. ISBN 978-84-96221-32-1 (2007) [Non Refereed Conference Paper] |
| Data Type | Value |
|---|
| Type of Research | Strategic Basic Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing not elsewhere classified |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/45573 |
