Byrom, JW and Lehman, KF, “Corporate visual identity in local government: The role of the logo”, Proceedings of the 6th International Congress on Public and Non-profit Marketing, 14-15 June 2007, Portugal, pp. 1-13. (2007) [Refereed Conference Paper] |
Data Type | Value |
Type of Research | Strategic Basic Research |
Research Division | Commerce, Management, Tourism and Services |
Research Group | Marketing |
Research Field | Marketing not elsewhere classified |
Research Objective Division | Economic Framework |
Research Objective Group | Management and productivity |
Research Objective Field | Marketing |
Visit Item on eCite | http://ecite.utas.edu.au/45878 |