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Research Output Details
| Lehman, KF and Byrom, JW, “The Boag's centre for beer lovers: Building brand with a corporate museum”, Musuem Marketing: Competing in the Global Marketplace, ELSEVIER, Rentschler, R. & Hede, A-M. (ed), Oxford, pp. 69-72. ISBN 978-0-7506-8065-3 (2007) [Other Book Chapter] | |
| Data Type | Value |
|---|---|
| Type of Research | Strategic Basic Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing not elsewhere classified |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/47315 |