Web Access Research Portal
Research Output Details
| Grimmer, MR, “GenY shop till they drop: Survey”, Interview with ABC News, Australian Broadcasting Corporation, Australia, 1, 1 (2008) [Media Interview] | |
| Data Type | Value |
|---|---|
| Type of Research | Pure Basic Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing theory |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/53339 |