| Grimmer, MR and Webber, CJ, “Age, identity and materialism: A generational comparison”, Proceedings of the 2008 ANZMAC Conference, 1-3 December 2008, Sydney, pp. 1-8. ISBN 186308 144 5 (2008) [Refereed Conference Paper] |
| Data Type | Value |
|---|
| Type of Research | Applied Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Consumer-oriented product or service development |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/53574 |
