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Lehman, KF and Byrom, JW, “Alfred Dunhill Ltd: Reconciling tradition and innovation in product and brand management”, Marketing: An Introduction, Pearson, Pearson (ed), Essex, pp. 228-229. ISBN 978-0-273-71395-1 (2009) [Revised Book Chapter]
Data TypeValue
Type of ResearchStrategic Basic Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing Management (incl. Strategy and Customer Relations)
Research Objective DivisionEconomic Framework
Research Objective GroupManagement and Productivity
Research Objective FieldMarketing
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