| Byrom, JW and Lehman, KF, “Coopers Brewery: Heritage and innovation within a family firm”, Marketing Intelligence and Planning, 27 (4) pp. 516-523. ISSN 0263-4503 (2009) [Refereed Article] |
| Data Type | Value |
|---|
| Type of Research | Strategic Basic Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing management (incl. strategy and customer relations) |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/58784 |
| Digital Object Identifier | doi:10.1108/02634500910964074 |
| Scopus Source URL | View the full record on Scopus |
| Scopus Citing URL | View the list of citing articles on Scopus |
| Number of Times Cited | 31 |
| Number of Downloads | 11 |
