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Lehman, KF, “Australian museums and the modern public: A marketing context”, The Journal of Arts Management, Law and Society, 39 (2) pp. 87-100. ISSN 1063-2921 (2009) [Refereed Article]
Data TypeValue
Type of ResearchStrategic Basic Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing management (incl. strategy and customer relations)
Research Objective DivisionEconomic Framework
Research Objective GroupManagement and productivity
Research Objective FieldMarketing
Visit Item on eCitehttp://ecite.utas.edu.au/58833
Digital Object Identifierdoi:10.3200/JAML.39.2.87-100
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Number of Times Cited17
Number of Downloads3