| Sowden, L and Grimmer, MR, “Symbolic consumption and consumer identity: An application of social identity theory to car purchase behaviour”, Proceedings of the 2009 ANZMAC Conference, 30 November - 2 December 2009, Melbourne, pp. 1-9. ISBN 1-86308-158-5 (2009) [Refereed Conference Paper] |
| Data Type | Value |
|---|
| Type of Research | Applied Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Consumer-oriented product or service development |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/60160 |
