| Roach, G, “Consumer perceptions of mobile phone marketing: A direct marketing innovation”, Direct Marketing: An International Journal, 3 (2) pp. 124-138. ISSN 1750-5933 (2009) [Refereed Article] |
| Data Type | Value |
|---|
| Type of Research | Applied Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing communications |
| Research Objective Division | Expanding Knowledge |
| Research Objective Group | Expanding knowledge |
| Research Objective Field | Expanding knowledge in commerce, management, tourism and services |
| Visit Item on eCite | http://ecite.utas.edu.au/60308 |
| Digital Object Identifier | doi:10.1108/17505930910964786 |
| Scopus Source URL | View the full record on Scopus |
| Scopus Citing URL | View the list of citing articles on Scopus |
| Number of Times Cited | 44 |
| Number of Downloads | 51 |
