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Roach, G, “Consumer perceptions of mobile phone marketing: A direct marketing innovation”, Direct Marketing: An International Journal, 3 (2) pp. 124-138. ISSN 1750-5933 (2009) [Refereed Article]
Data TypeValue
Type of ResearchApplied Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing communications
Research Objective DivisionExpanding Knowledge
Research Objective GroupExpanding knowledge
Research Objective FieldExpanding knowledge in commerce, management, tourism and services
Visit Item on eCitehttp://ecite.utas.edu.au/60308
Digital Object Identifierdoi:10.1108/17505930910964786
Scopus Source URLView the full record on Scopus
Scopus Citing URLView the list of citing articles on Scopus
Number of Times Cited42
Number of Downloads51