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Research Output Details

Lehman, KF, “Art and culture as hedonism: Marketing the MONA experience”, ACUADS 2010 Annual Conference, UTAS, Launceston, 1, 1 (2010) [Report of Restricted Access]
Data TypeValue
Type of ResearchStrategic Basic Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing management (incl. strategy and customer relations)
Research Objective DivisionEconomic Framework
Research Objective GroupManagement and productivity
Research Objective FieldMarketing
Visit Item on eCitehttp://ecite.utas.edu.au/64908