Lehman, KF, “Art and culture as hedonism: Marketing the MONA experience”, ACUADS 2010 Annual Conference, UTAS, Launceston, 1, 1 (2010) [Report of Restricted Access] |
Data Type | Value |
Type of Research | Strategic Basic Research |
Research Division | Commerce, Management, Tourism and Services |
Research Group | Marketing |
Research Field | Marketing management (incl. strategy and customer relations) |
Research Objective Division | Economic Framework |
Research Objective Group | Management and productivity |
Research Objective Field | Marketing |
Visit Item on eCite | http://ecite.utas.edu.au/64908 |