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Lehman, K and Roach, G, “The strategic role of electronic marketing in the Australian museum sector”, Museum Management and Curatorship, 26 (3) pp. 291-306. ISSN 0964-7775 (2011) [Refereed Article]
Data TypeValue
Type of ResearchApplied Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing management (incl. strategy and customer relations)
Research Objective DivisionEconomic Framework
Research Objective GroupManagement and productivity
Research Objective FieldMarketing
Visit Item on eCitehttp://ecite.utas.edu.au/71426
Digital Object Identifierdoi:10.1080/09647775.2011.585806
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Number of Times Cited15
Number of Downloads2