| Lehman, K and Roach, G, “The strategic role of electronic marketing in the Australian museum sector”, Museum Management and Curatorship, 26 (3) pp. 291-306. ISSN 0964-7775 (2011) [Refereed Article] |
| Data Type | Value |
|---|
| Type of Research | Applied Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing management (incl. strategy and customer relations) |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/71426 |
| Digital Object Identifier | doi:10.1080/09647775.2011.585806 |
| Scopus Source URL | View the full record on Scopus |
| Scopus Citing URL | View the list of citing articles on Scopus |
| Number of Times Cited | 18 |
| Number of Downloads | 2 |
