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Lehman, KF, “Connecting to the cultural consumer: The MONA FOMA experience”, Principles of Marketing, Pearson, Stanley, J (ed), NSW, pp. 181-183. ISBN 9781442531109 (2012) [Other Book Chapter]
Data TypeValue
Type of ResearchPure Basic Research
Research DivisionCreative Arts and Writing
Research GroupVisual arts
Research FieldFine arts
Research Objective DivisionCulture and Society
Research Objective GroupArts
Research Objective FieldThe creative arts
Visit Item on eCitehttp://ecite.utas.edu.au/77359
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