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Lehman, KF, “Connecting to the cultural consumer: The MONA FOMA experience”, Principles of Marketing, Pearson, Stanley, J (ed), NSW, pp. 181-183. ISBN 9781442531109 (2012) [Other Book Chapter] | |
Data Type | Value |
---|---|
Type of Research | Pure Basic Research |
Research Division | Creative Arts and Writing |
Research Group | Visual arts |
Research Field | Fine arts |
Research Objective Division | Culture and Society |
Research Objective Group | Arts |
Research Objective Field | The creative arts |
Visit Item on eCite | http://ecite.utas.edu.au/77359 |
Number of Downloads | 22 |