Grimmer, MR, “Pura boycott sours brand”, Tasmanian Country, Tasmanian Country, Tasmania, 1, 1, 7, 26 (2009) [Media Interview] |
Data Type | Value |
Type of Research | Pure Basic Research |
Research Division | Commerce, Management, Tourism and Services |
Research Group | Marketing |
Research Field | Marketing management (incl. strategy and customer relations) |
Research Objective Division | Economic Framework |
Research Objective Group | Management and productivity |
Research Objective Field | Public sector productivity |
Visit Item on eCite | http://ecite.utas.edu.au/78207 |