| Grimmer, MR, “Shopper loyalty is big business”, The Saturday Mercury, The Mercury, Hobart, 1, 1, p. 12. (2012) [Media Interview] |
| Data Type | Value |
|---|
| Type of Research | Pure Basic Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Pricing (incl. consumer value estimation) |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Public sector productivity |
| Visit Item on eCite | http://ecite.utas.edu.au/78208 |
