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Lehman, KF and Fillis, I and Frankham, NH and Lester, EA, “An analysis of intrinsic impact and visitor engagement in the visual arts”, Proceedings of the Academy of Marketing's (UK) 12th International Colloquium on Nonprofit, Arts, Heritage, and Social Marketing, September 6, 2013, Scotland, pp. 1-6. (2013) [Conference Extract] | |
Data Type | Value |
---|---|
Type of Research | Strategic Basic Research |
Research Division | Commerce, Management, Tourism and Services |
Research Group | Marketing |
Research Field | Marketing management (incl. strategy and customer relations) |
Research Objective Division | Economic Framework |
Research Objective Group | Management and productivity |
Research Objective Field | Marketing |
Visit Item on eCite | http://ecite.utas.edu.au/86641 |
Number of Downloads | 2 |