Ghaderi, H and Fei, J, “Data mining practice in SMEs: a customer relationship management perspective”, Proceedings of the 11th Australian and New Zealand Academy of Management (ANZAM) Operations, Supply Chain and Services Management Symposium, 4-6 December 2013, Hobart, Tasmania, pp. 1-12. (2013) [Refereed Conference Paper] |
Data Type | Value |
Type of Research | Strategic Basic Research |
Research Division | Commerce, Management, Tourism and Services |
Research Group | Strategy, management and organisational behaviour |
Research Field | Small business organisation and management |
Research Objective Division | Economic Framework |
Research Objective Group | Management and productivity |
Research Objective Field | Marketing |
Visit Item on eCite | http://ecite.utas.edu.au/87565 |
Number of Downloads | 2 |