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Ghaderi, H and Fei, J, “Data mining practice in SMEs: a customer relationship management perspective”, Proceedings of the 11th Australian and New Zealand Academy of Management (ANZAM) Operations, Supply Chain and Services Management Symposium, 4-6 December 2013, Hobart, Tasmania, pp. 1-12. (2013) [Refereed Conference Paper]
Data TypeValue
Type of ResearchStrategic Basic Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupStrategy, management and organisational behaviour
Research FieldSmall business organisation and management
Research Objective DivisionEconomic Framework
Research Objective GroupManagement and productivity
Research Objective FieldMarketing
Visit Item on eCitehttp://ecite.utas.edu.au/87565
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