Web Access Research Portal
Research Output Details
Lehman, KF and Lewis, GK, “Moleskine: Integrating the techno and the retro”, Consumer Behaviour, Pearson, L Schiffman, A O'Cass, A Paladino, and J Carlson (ed), Australia, pp. 620-623. ISBN 9781442561533 (2014) [Other Book Chapter] | |
Data Type | Value |
---|---|
Type of Research | Applied Research |
Research Division | Commerce, Management, Tourism and Services |
Research Group | Marketing |
Research Field | Marketing management (incl. strategy and customer relations) |
Research Objective Division | Economic Framework |
Research Objective Group | Management and productivity |
Research Objective Field | Marketing |
Visit Item on eCite | http://ecite.utas.edu.au/91360 |