| Grimmer, MR and Wooley, M, “Green marketing messages and consumers' purchase intentions: Promoting personal versus environmental benefits”, Journal of Marketing Communications, 20 (4) pp. 231-250. ISSN 1352-7266 (2014) [Refereed Article] |
| Data Type | Value |
|---|
| Type of Research | Applied Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing communications |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/93268 |
| Digital Object Identifier | doi:10.1080/13527266.2012.684065 |
| Scopus Source URL | View the full record on Scopus |
| Scopus Citing URL | View the list of citing articles on Scopus |
| Number of Times Cited | 79 |
