| Lewis, GK and Crispin, SH and Bonney, L and Woods, M and Fei, J and Ayala, S and Miles, MP, “Branding as innovation within agribusiness value chains”, Journal of Research in Marketing and Entrepreneurship, 16 (2) pp. 146-162. ISSN 1471-5201 (2014) [Refereed Article] |
| Data Type | Value |
|---|
| Type of Research | Applied Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Consumer-oriented product or service development |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Technological and organisational innovation |
| Visit Item on eCite | http://ecite.utas.edu.au/96610 |
| Digital Object Identifier | doi:10.1108/JRME-03-2014-0005 |
| Scopus Source URL | View the full record on Scopus |
| Scopus Citing URL | View the list of citing articles on Scopus |
| Number of Times Cited | 11 |
