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Lewis, GK and Crispin, SH and Bonney, L and Woods, M and Fei, J and Ayala, S and Miles, MP, “Branding as innovation within agribusiness value chains”, Journal of Research in Marketing and Entrepreneurship, 16 (2) pp. 146-162. ISSN 1471-5201 (2014) [Refereed Article]
Data TypeValue
Type of ResearchApplied Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldConsumer-oriented product or service development
Research Objective DivisionEconomic Framework
Research Objective GroupManagement and productivity
Research Objective FieldTechnological and organisational innovation
Visit Item on eCitehttp://ecite.utas.edu.au/96610
Digital Object Identifierdoi:10.1108/JRME-03-2014-0005
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Number of Times Cited10