| Ahmadi, H and O'Cass, A, “The role of entrepreneurial marketing in new technology ventures first product commercialisation”, Journal of Strategic Marketing, 24 (1) pp. 47-60. ISSN 0965-254X (2016) [Refereed Article] |
| Data Type | Value |
|---|
| Online First | 2015 |
| Type of Research | Applied Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing management (incl. strategy and customer relations) |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/100804 |
| Digital Object Identifier | doi:10.1080/0965254X.2015.1035039 |
| Scopus Source URL | View the full record on Scopus |
| Scopus Citing URL | View the list of citing articles on Scopus |
| Number of Times Cited | 29 |
