| Siahtiri, V and O'Cass, AG and Heirati, N, “Do the interactive effects of innovation in service experience, high levels of knowledge and engagement of customers lead to profitability in professional service firms?”, Global Innovation and Knowledge Academy (GIKA), July 7-10, Valencia Spain (2014) [Conference Extract] |
| Data Type | Value |
|---|
| Type of Research | Applied Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing management (incl. strategy and customer relations) |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/107838 |
| Web of Science® Related URL | View the list of related articles on Web of Science® |
