| Heirati, N and O'Cass, AG and Siahtiri, V and Lee, WJ, “Examining the contingent effect of market orientation and knowledge specificity on codesign and co-production of B2B professional service firms”, ANZMAC 2014 Proceedings, 1-3 December, Brisbane, Australia, pp. 946-953. ISSN 1447-3275 (2014) [Non Refereed Conference Paper] |
| Data Type | Value |
|---|
| Type of Research | Applied Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing management (incl. strategy and customer relations) |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/107839 |
| Web of Science® Related URL | View the list of related articles on Web of Science® |
