| O'Cass, AG and Heirati, N and Siahtiri, V, “Managing distal searches and its diminishing returns to service solution provision competence”, Proceedings of ANZMAC 2015: Innovation and Growth Strategies in Marketing, 30 November - 2 December 2015, Sydney, Australia, pp. 670. (2015) [Conference Extract] |
| Data Type | Value |
|---|
| Type of Research | Applied Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing management (incl. strategy and customer relations) |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/107842 |
| Web of Science® Related URL | View the list of related articles on Web of Science® |
