| Ahmadi, H and O'Cass, A, “How technology oriented new ventures gain advantages in first product commercialisation from complementarities between marketing - technology capabilities and IT assets”, ANZAM conference, 4-6 December, Hobart (2013) [Non Refereed Conference Paper] |
| Data Type | Value |
|---|
| Type of Research | Applied Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing not elsewhere classified |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/108021 |
