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Lehman, K and Wickham, M and Fillis, I, “Conceptualising the symbolic product: an arts marketing imperative”, Academy of Taiwan Business Management Review, 12 (1) pp. 84-92. ISSN 1813-0534 (2016) [Contribution to Refereed Journal]
Data TypeValue
Type of ResearchStrategic Basic Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing theory
Research Objective DivisionEconomic Framework
Research Objective GroupManagement and productivity
Research Objective FieldMarketing
Visit Item on eCitehttp://ecite.utas.edu.au/108310
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