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Lehman, K and Wickham, M and Fillis, I, “Conceptualising the symbolic product: an arts marketing imperative”, Academy of Taiwan Business Management Review, 12 (1) pp. 84-92. ISSN 1813-0534 (2016) [Contribution to Refereed Journal] | |
Data Type | Value |
---|---|
Type of Research | Strategic Basic Research |
Research Division | Commerce, Management, Tourism and Services |
Research Group | Marketing |
Research Field | Marketing theory |
Research Objective Division | Economic Framework |
Research Objective Group | Management and productivity |
Research Objective Field | Marketing |
Visit Item on eCite | http://ecite.utas.edu.au/108310 |
Number of Downloads | 2 |