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Carlson, J and O'Cass, A and Ahrholdt, D, “Assessing customers' perceived value of the online channel of multichannel retailers: A two country examination”, Journal of Retailing and Consumer Services, 27 pp. 90-102. ISSN 0969-6989 (2015) [Refereed Article]
Data TypeValue
Type of ResearchApplied Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing theory
Research Objective DivisionEconomic Framework
Research Objective GroupManagement and productivity
Research Objective FieldMarketing
Visit Item on eCitehttp://ecite.utas.edu.au/109032
Digital Object Identifierdoi:10.1016/j.jretconser.2015.07.008
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Number of Times Cited100