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Research Output Details
O'Cass, A and Griffin, D, “Eliciting positive social change: Marketing's capacity to drive prosocial behaviours”, Marketing Intelligence & Planning, 33 (5) pp. 826-843. ISSN 0263-4503 (2015) [Refereed Article] | |
Data Type | Value |
---|---|
Type of Research | Applied Research |
Research Division | Commerce, Management, Tourism and Services |
Research Group | Marketing |
Research Field | Marketing theory |
Research Objective Division | Economic Framework |
Research Objective Group | Management and productivity |
Research Objective Field | Marketing |
Visit Item on eCite | http://ecite.utas.edu.au/109033 |
Digital Object Identifier | doi:10.1108/MIP-02-2014-0027 |
Scopus Source URL | View the full record on Scopus |
Scopus Citing URL | View the list of citing articles on Scopus |
Web of Science® Source URL | View the full record on Web of Science® |
Web of Science® Citing URL | View the list of citing articles on Web of Science® |
Web of Science® Related URL | View the list of related articles on Web of Science® |
Number of Times Cited | 7 |