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Laud, G and Robinsion, L and Chung, E, “Co-created obsession: A new perspective on customer engagement”, European Marketing Academy Conference, 24-27 May, Oslo (2016) [Non Refereed Conference Paper]
Data TypeValue
Type of ResearchApplied Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing theory
Research Objective DivisionCommercial Services and Tourism
Research Objective GroupProperty, business support services and trade
Research Objective FieldProperty, business support services and trade not elsewhere classified
Visit Item on eCitehttp://ecite.utas.edu.au/110933