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Laud, G and Karpen, IO and Mulye, R and Rahman, K, “Drivers and outcomes of value co-creation behaviour: Investigating the potential boundary conditions”, The Naples Forum on Service, 9–12 June, Naples (2015) [Non Refereed Conference Paper]
Data TypeValue
Type of ResearchApplied Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing theory
Research Objective DivisionCommercial Services and Tourism
Research Objective GroupProperty, business support services and trade
Research Objective FieldProperty, business support services and trade not elsewhere classified
Visit Item on eCitehttp://ecite.utas.edu.au/110934