| O'Cass, A and Morrish, S, “Anatomy of entrepreneurial marketing”, Journal of Strategic Marketing, 24 (1) pp. 1-4. ISSN 0965-254X (2016) [Contribution to Refereed Journal] |
| Data Type | Value |
|---|
| Type of Research | Applied Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing theory |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/111143 |
| Web of Science® Related URL | View the list of related articles on Web of Science® |
