Laud, G, “Understanding customer conditions for co-creative innovation processes”, ANZMAC 2016 Conference, 5-7 December, University of Canturbury (2016) [Conference Extract] |
Data Type | Value |
Type of Research | Pure Basic Research |
Research Division | Commerce, Management, Tourism and Services |
Research Group | Marketing |
Research Field | Marketing management (incl. strategy and customer relations) |
Research Objective Division | Commercial Services and Tourism |
Research Objective Group | Property, business support services and trade |
Research Objective Field | Property, business support services and trade not elsewhere classified |
Visit Item on eCite | http://ecite.utas.edu.au/111875 |