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Research Output Details

Laud, G, “Understanding customer conditions for co-creative innovation processes”, ANZMAC 2016 Conference, 5-7 December, University of Canturbury (2016) [Conference Extract]
Data TypeValue
Type of ResearchPure Basic Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing management (incl. strategy and customer relations)
Research Objective DivisionCommercial Services and Tourism
Research Objective GroupProperty, business support services and trade
Research Objective FieldProperty, business support services and trade not elsewhere classified
Visit Item on eCitehttp://ecite.utas.edu.au/111875