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Research Output Details
| Lee, WJ and O'Cass, A and Sok, P, “Why doesn’t our branding pay off: optimising the effects of branding through innovation”, European Journal of Marketing, 50 (3/4) pp. 509 - 529. ISSN 0309-0566 (2016) [Refereed Article] | |
| Data Type | Value |
|---|---|
| Type of Research | Applied Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing not elsewhere classified |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/116783 |
| Digital Object Identifier | doi:10.1108/EJM-11-2014-0722 |
| Scopus Source URL | View the full record on Scopus |
| Scopus Citing URL | View the list of citing articles on Scopus |
| Web of Science® Source URL | View the full record on Web of Science® |
| Web of Science® Citing URL | View the list of citing articles on Web of Science® |
| Web of Science® Related URL | View the list of related articles on Web of Science® |
| Number of Times Cited | 21 |