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Research Output Details
| Laud, G and Conduit, J and Karpen, IO, “Managing customers’ creativity for co-creative innovation”, ANZMAC 2017: Marketing for Impact, 4-6 December 2017, Melbourne, Australia, pp. 347. ISSN 1447-3275 (2017) [Refereed Conference Paper] | |
| Data Type | Value |
|---|---|
| Type of Research | Pure Basic Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing theory |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/123912 |