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Research Output Details

Yang, L and Fam, K-S and Richard, J, “The role of customer perceived value in online Word-of-Mouth”, 2015 Academy of Marketing Conference: The Magic of Marketing Conference Schedule, 7-9 July 2015, Limerick, Ireland, pp. 25. (2015) [Conference Extract]
Data TypeValue
Type of ResearchApplied Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing not elsewhere classified
Research Objective DivisionEconomic Framework
Research Objective GroupManagement and productivity
Research Objective FieldMarketing
Visit Item on eCitehttp://ecite.utas.edu.au/124069