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Yang, L, “Chinese Consumers’ online word-of-mouth communication – an in-depth interview”, MAG Scholar Conference 2011: Programme, 29 May - 1 June 2011, Wellington, NZ, pp. 6. (2011) [Conference Extract]
Data TypeValue
Type of ResearchApplied Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing not elsewhere classified
Research Objective DivisionEconomic Framework
Research Objective GroupManagement and productivity
Research Objective FieldMarketing
Visit Item on eCitehttp://ecite.utas.edu.au/124110