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Yang, L and Tanakinjal, G and Fam, K-S, “Popularity of sales promotion techniques among Hong Kong advertisers - a 10 year content analysis”, 20-23 March 2008, Shanghai, pp. 1-3. (2008) [Conference Extract]
Data TypeValue
Type of ResearchApplied Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing not elsewhere classified
Research Objective DivisionEconomic Framework
Research Objective GroupManagement and productivity
Research Objective FieldMarketing
Visit Item on eCitehttp://ecite.utas.edu.au/124120