| Yang, L and Tanakinjal, G and Fam, K-S, “Popularity of sales promotion techniques among Hong Kong advertisers - a 10 year content analysis”, 20-23 March 2008, Shanghai, pp. 1-3. (2008) [Conference Extract] |
| Data Type | Value |
|---|
| Type of Research | Applied Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing not elsewhere classified |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/124120 |
