| Conejo, F and Khoo, C and Tanakinjal, G and Yang, L, “Neuromarketing: Will It Revolutionise Business?”, International Journal of Business and Management, 2 (6) pp. 72-76. ISSN 1833-3850 (2007) [Refereed Article] |
| Data Type | Value |
|---|
| Type of Research | Applied Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing not elsewhere classified |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/124122 |
| Number of Downloads | 38 |
