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Conejo, F and Khoo, C and Tanakinjal, G and Yang, L, “Neuromarketing: Will It Revolutionise Business?”, International Journal of Business and Management, 2 (6) pp. 72-76. ISSN 1833-3850 (2007) [Refereed Article]
Data TypeValue
Type of ResearchApplied Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing not elsewhere classified
Research Objective DivisionEconomic Framework
Research Objective GroupManagement and productivity
Research Objective FieldMarketing
Visit Item on eCitehttp://ecite.utas.edu.au/124122
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