| Grimmer, L, “Airbnb and small business research project finds WOM marketing is encouraging tourist visitation to local retailers and eateries: Interview with Louise Saunders”, Drive with Louise Saunders, Australian Broadcasting Corporation, Hobart, Tasmania, 27 March 2017 (2018) [Media Interview] |
| Data Type | Value |
|---|
| Type of Research | Applied Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing communications |
| Research Objective Division | Commercial Services and Tourism |
| Research Objective Group | Property, business support services and trade |
| Research Objective Field | Wholesale and retail trade |
| Visit Item on eCite | http://ecite.utas.edu.au/125111 |
| Number of Downloads | 2 |
