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Research Output Details

Grimmer, L, “Airbnb and small business research project finds WOM marketing is encouraging tourist visitation to local retailers and eateries: Interview with Louise Saunders”, Drive with Louise Saunders, Australian Broadcasting Corporation, Hobart, Tasmania, 27 March 2017 (2018) [Media Interview]
Data TypeValue
Type of ResearchApplied Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing Communications
Research Objective DivisionCommercial Services and Tourism
Research Objective GroupProperty, Business Support Services and Trade
Research Objective FieldWholesale and Retail Trade
Visit Item on eCitehttp://ecite.utas.edu.au/125111